Productside Webinar
Proto to Proven
A live working session on validating your personas
Date:
10/14/2026
Time EST:
1:00 pm
Register Now
Your persona has a name, a face, and a backstory. It might not have a single customer behind it.
AI can produce one in 90 seconds that looks exactly like a validated one. Same boxes, same confidence, opposite predictive value. Most teams can’t tell which is which, and the roadmap gets built anyway.
In this working session you’ll start with an AI-generated persona, pressure-test it against real customer data, and watch it break. Then you’ll take the same workflow back to your own.
What You’ll Learn:
- How to tell a proto-persona from a validated one, and why that changes every prioritization call you make
- Which persona assumptions carry the most risk, and which data already sitting in your systems can kill them today
- A repeatable validation workflow, plus the Productside Persona Pack to run it with your team
Webinar Panelists
Tom Evans
Nearly 5,000 product managers across 150-plus companies have learned from Tom’s expertise. He knows exactly how to unlock product management potential.
Roger Snyder
As a product leader in Silicon Valley for 30+ years, Roger shares his real-world experiences to guide PM teams to excel.
