Product Management Process
Master the Blueprint for Product Management
Great products don’t happen by chance. They’re built with purpose. That’s why we created the Productside Blueprint™, a proven product management framework designed to help your team deliver products that users love while maximizing business success.
Built by over 150 years of combined expertise and trusted by 35,000+ certified professionals worldwide, the Productside Blueprint™ is your roadmap to winning at every stage of the Product Life Cycle Management.
The Blueprint in Action
Context
Understand your role, your market, and the environment you and your product management process operate in.
Discover + Investigate
Pinpoint user pain points and identify opportunities with precision.
Discover + Define
Transition from problems to solutions, refining product-market fit to deliver value.
Create
Build, test, and prepare your product for a successful go-to-market launch.
Deliver
Measure, iterate, and scale your product life cycle management for ongoing success.
Your Strategic Checkpoints for Success
Keep your team aligned and on track with built-in checkpoints and a product management framework that prioritize delivering outcomes instead of outputs.
From Product Management Blueprint to Execution: The Productside Playbook
Bring the Blueprint to life with our 22 actionable templates tailored to your use case:
- B2B Playbook: Designed for complex, enterprise-level solutions.
- B2C Playbook: Perfect for user-focused innovations.
- IT Playbook: Optimized for internal, non-commercial product teams.
What does the Playbook bring to your toolkit and product management strategy?
- Create roadmaps that deliver outcomes – focus on what drives success for your business and users.
- Prioritize features that matter most – make impactful decisions that maximize value.
- Align your team around shared goals – keep everyone focused and moving in the same direction.
The Playbook is so much more than a tool – it’s your roadmap to achieving results.
Deliver Better Products.
No matter your market – B2B, B2C, or IT – the Productside Blueprint™ adapts to your needs, equipping your team to make smarter decisions and build products that win.
