Product Managers often grapple with the task of maintaining focus on the problem space long enough to uncover genuine customer needs. Yet, we frequently let our assumptions about potential solutions dictate our understanding of these needs. This approach stifles innovation.

The JTBD (Jobs-to-Be-Done) framework offers a solution to this challenge. Although it’s gained traction recently, there are still misunderstandings and misapplications of this powerful tool. In this webinar, we’ll explore how properly using JTBD allows us to uncover our customers’ true needs and aspirations, empowering us to develop products that are genuinely impactful and innovative.