About Us | Product Management Experts
Let’s Do
Product Better, Together
Great products don’t happen by chance. They happen by choice. We equip product teams with the skills, strategies, and frameworks to build products people actually want to buy and use.
What We Do Best
Build Stronger Product Teams, Deliver Bigger Wins.
We don’t believe in one-size-fits-all. Our approach is designed to meet you where you are and take you where you want to go.
Know What’s Expected
Do What’s Expected
Excel as a Team
Excel as an Organization
Why Productside?
We Teach to Transform
Real-World Expertise
Our instructors have built and led products at companies like Amazon, Microsoft, and Honeywell.
Proven Frameworks That Work
Our Productside Blueprint™ and Playbook give your team practical tools and repeatable processes to drive product success.
Invested Experts
We’re more than trainers. We’re partners committed to your team’s growth—before, during, and after our engagements.
Measurable Impact
We track growth in tangible ways through our assessments, so you see the results in performance over time.
The Team
Meet the Minds Behind the Mission
We’re a collective of passionate product leaders, consultants, and trainers who’ve been where you are at every step of the product management journey. Now, we’re here to share our knowledge and help your team succeed.
Ken Feehan
Vice President of Product
Dean Peters
Principal Consultant and Trainer
Ryan Cantwell
Principal Consultant and Trainer
Kenny Kranseler
Principal Consultant and Trainer
Roger Snyder
Principal Consultant and Trainer
Tom Evans
Principal Consultant and Trainer
Rina Alexin
CEO
Cynthia Petti
Chief Operating Officer
Susannah Axelrod
Product Leader
Flexible Solutions
Training to Fit Your Product Team
Whether you’re an aspiring PM, an experienced leader, or an entire team looking to level up, we’ve got a learning style that fits your needs:
- Live Online: Learn in real-time with expert instructors and peers.
- Self-Study: Go at your own pace with our on-demand courses.
- In-Person: Immerse yourself in hands-on training at select locations.
- Private Training: Custom programs for your team – online or in-person

Turn Product Potential into Product Performance
Ready to launch better products and skill up your team? Partner with us and see what’s possible.
Unlock Free Product Management Resources
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