Productside Webinar

The Builder PM

Is Doing Everything Working?

Date:

07/22/2026

Time EST:

1:00 pm
Register Now

The Builder PM sounds like a promotion. One person doing product, UX, and dev. Faster validation, less PRD theater, prototypes instead of paperwork. And then reality kicks in: three jobs, one salary, and a strategy that stops happening because execution ate the calendar. AI is changing how PMs work. The fight is over how much.

Rina Alexin and Cynthia Petti get into the lived experience, the trade-offs, and what the best PMs are protecting right now.

What You’ll Learn:  

  • Why engineering velocity going up makes discovery and prioritization harder, not easier
  • The real cost of role compression and what gets lost when execution becomes the whole job
  • Why POC is replacing the PRD, and what that means for how you justify and sequence your work
  • What separates a Builder PM who creates leverage from one who just has a fuller to-do list

Webinar Panelists

Rina Alexin

Rina Alexin, the CEO of Productside holds a BA with honors from Amherst College and an MBA from Harvard Business School. She is also a member of the AIPMM.

Cynthia Petti

Productside COO Cynthia blends strategy, creativity, and heart—optimizing operations, inspiring teams, and sharing actionable insights that drive success.

Webinar Q&A