Product management isn’t breaking. But many of the assumptions we’ve built it on are. These product management predictions for 2026 aren’t about shiny tools or tactical tweaks. They’re about deeper shifts in how value gets created, who (or what) interacts with our products, and how product teams decide whether their work is actually successful. Those shifts are already underway, even…
If you’ve ever worked with early-stage founders, you know this: product market fit for startups is rarely lost in execution. It’s usually lost long before a single line of code is written. That truth came through loud and clear in my recent conversation with Shweta Agrawal on Productside Stories. Shweta’s a seasoned product leader whose work spans Philips, Brightcove, and more than a…
If you’ve ever lived through a product launch, you know the truth: go-to-market is a marathon you’re forced to sprint. And if you’re a Product Manager (PM) or Product Marketing Manager (PMM), you’re usually sprinting while juggling positioning, pricing, sales enablement, messaging reviews, last-minute feedback, and the occasional “Hey, can you just whip up a deck real quick?” from a drive-by stakeholder. This is exactly why the AI…
As host of Trailblazing Women in Product Management, I get to sit down with women whose careers challenge assumptions, reset expectations, and illuminate what leadership really looks like. Jennifer Sabetti, VP of Product Strategy at Oldcastle Infrastructure, is one of those voices. From the moment we started talking, it was clear: Jennifer’s story is a masterclass in customer-centric leadership…
Most PMs don’t have a shortage of ideas. They have a shortage of time. We spend weeks validating concepts, months aligning stakeholders, and entire quarters building prototypes that sometimes miss the mark. The irony is painful: the more we try to eliminate risk, the slower we move… and the more risk accumulates. That’s exactly why AI product management workflows are becoming…
Leaving a steady role at a company like American Express to start your own AI consulting firm sounds glamorous… until you realize just how much grit it takes to turn that vision into revenue. In a recent episode of Productside Stories, I sat down with Cooper Craig, a former product manager who traded enterprise decks for small-business deals and built…
When Andrew Ng observed that AI lets engineers build prototypes ten times faster, he accidentally pointed a spotlight at us: Product Managers. Because once the code started shipping overnight, a new constraint emerged: the Product Management Bottleneck. Engineering velocity has exploded. Yet discovery, prioritization, and alignment still move at human speed. The real challenge isn’t building faster. It’s more about deciding what to build and why. That’s where AI in Product Discovery changes the game. Why the…
When we talk about the next evolution of product management, “AI-first” has become the buzzword of choice. But as Aleks Bass, Chief Product Officer (and interim Chief Product & Technology Officer) at Typeform, puts it, becoming an AI-first organization isn’t about sprinkling AI features into your product. It’s about redesigning how your organization thinks, operates, and learns. In a recent episode of Productside Stories, Aleks broke…
Executive Summary What happens when a market leader decides “less AI hype, more AI habits”? Earlier this year, Simpson Strong-Tie brought in Productside to level up their digital PMs with our AI for Product Managers course. This was part of their larger initiative to modernize their Product Management practices for more efficiency and effectiveness. In 16 instructor-led hours, 19 Product Managers learned practical playbooks (not magic…
When I think back on the dozens of product teams I’ve worked with (from scrappy startups to global enterprises), there’s one pattern I can’t ignore: when outcomes stall, the first instinct is almost always the same. Someone says, “We need a reorg.” Suddenly, boxes start moving on a slide deck. Reporting lines change. A few weeks later, everyone’s sitting in different meetings—but the same frustrations remain. That’s because structure doesn’t fix misalignment. Strategy…
