Product Manager now ranks #4 on Glassdoor’s 50 Best Jobs of America for 2020. So, it’s not surprising that over the past few years we’ve seen the number of product management training courses and content available explode. In many ways, this is a great thing. We applaud the strength and growth of the community of thought leaders and…
Hooray! You’ve decided you want to take a better look into a Product Management career. But, are you ready to take the dive and invest your time (and money) into upskilling? For many people, especially those early in their career or looking to transition, paying for personal development out-of-pocket is common. And if that’s the case…
Learning how to price a product is more art than science. Product pricing often involves gauging market demand, competitive landscape, and consumer perception. An effective pricing strategy can significantly influence how a product is received in the market, directly impacting a company’s profitability and brand positioning. We created this pricing strategy guide to help individuals,…
What is a Product Owner? The primary responsibility of an Agile Product Owner is to represent the customer to the development team. Product Owner Responsibilities include: The Product Owner Role is an essential member of any agile scrum team. What is a Business Analyst? Business Analyst: While the role of Business Analyst varies widely from company to company, in the…
What is a Product Roadmap? A Product Roadmap documents the planned changes for product strategy, direction and features over a given time frame. Products evolve over time and Product Managers need to get agreement on how the product should evolve. Having a roadmap is critical for getting management buy-in, project funding, and finding pilot customers who agree to…
A product launch is a pivotal moment that determines the trajectory of a new product in the market. Whether it’s a new piece of tech, equipment, a new app, or a new service, a strong product launch plan plays a critical role in capturing the attention of your target market as well as ensuring initial…
Executing a full product lifecycle is a unique challenge for businesses and requires strategic planning and decisive action. One of the key stages in a product lifecycle is the product end-of-life (EOL). There are various ways to execute an end-of-life product plan; nevertheless, an EOL product always requires careful consideration and proactive management. For this…
What Is Product Vision? A Product Vision (also referred to as a product vision statement) is most simply known as describing the essence of your product. Used correctly, a Product Vision can do a lot more. We’ve all heard of the corporate vision, so what makes the product vision so important? Quite simply without…
What is a PRD? Simply stated, a PRD or Product Requirement Document defines how a product will address the customer needs as identified in the Market Requirements Document. You’ve come a long way. You know your customers, their problem, and when and why they have it. You’ve documented or communicated this information to your development team, so now it’s…
It’s a question we hear all the time… What is Product Management? So we created this guide to help individuals, teams and companies answer that question. The simplest way to answer this question is to dive into the Product Manager role. Product Manager Job Description: The Product Manager is responsible for the product planning and…
