Watch our on-demand webinar, Unlocking a More Strategic Product Roadmap using Agile, to learn more in-depth about taking your product roadmap to the next level using Agile. The Product Roadmap Early in my career as a Product Manager, a mentor provided this advice: the primary responsibility of a Product Manager is to drive sustainable business growth. One…
Last month, we presented the webinar, The Product Manager vs. Product Owner Role – Siblings, Rivals, or the Same Person? You can view the accompanying blog post as a primer to learn about how to optimize the relationship between these roles. We received so many great questions on the topic and have included answers to the top questions down…
Marketing professionals will tell you that it’s impossible to promote a product or service if you don’t know who needs your product or why they need it. The “spray and pray” method — sending your message out to a wide audience and crossing your fingers that a portion of them will be interested — is…
In product management, we often talk about positioning statements, value propositions, and the like. But what about plain old “product positioning?” In this post we’ll explore what “product positioning” really means, why it’s important, and how you can use a positioning statement to make sure you’re getting it right. TL;DR Product positioning refers to what the…
Watch our webinar on-demand, Cultivating a Strategic Product Team, Part 1: The Power of a One-Pager for an in-depth discussion on creating strategic alignment in your team with a Product One-Pager. In this two-part series, we’ll show Product leaders how to increase the alignment and autonomy of the product teams they work with, freeing up more time…
In our “Behind the Product” series, we discuss examples of products or services that highlight a particular Product Management concept or principle. As Product Managers, we’re constantly watching new and old products, and the marketing associated with them, to find examples for our training and materials that we can use to exemplify good, or not…
Businesses exist to sell products and services, and their ability to do so depends largely on the strength of their brand. That’s why the Brand Manager is one of the highest-ranking individuals within an organization, and only experienced candidates are considered for this role. Overlap in Roles There is considerable overlap between the responsibilities of…
Let’s Not Focus on the Eternal Question For product professionals, perhaps the most frequently debated issue – the one we can’t ever seem to escape is: Product Manager or Product Owner? Or Both? I don’t want to debate what the “textbook” responsibilities are for each role, or which of the roles is more important or…
What Is Product-Market Fit? “Product-market fit means being in a good market with a product that can satisfy that market.” Marc Andreessen Countless companies have put together great teams, who built great products that never found the success they anticipated. Why? Because they weren’t rigorous enough at establishing product-market fit, which is what we are…
When it comes to adopting digital tools and technologies, it’s “full steam ahead” for businesses in every sector. In fact, according to 2021 research from Flexera, 54% of companies worldwide said they are prioritizing digital transformation, while 49% are prioritizing cybersecurity. And IDC projects the value of direct investments in digital transformation between 2020 and 2023 will…
