About Us

Product Management Experts. Practical by Design.

Great products don’t happen by chance. They’re built by teams who understand their customers, align to outcomes, and know how to execute.

At Productside, we help product managers and product teams develop the skills, strategies, and frameworks they need to build products people actually want to buy and use.

Years in Business
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Successful Team Engagements
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Certified Product Professionals
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From 280 Group to Productside: Our Mission & Brand Evolution

Formerly known as 280 Group, Productside reflects our singular focus: helping organizations succeed through strong product management.

We sit on the product side of the business: where strategy, discovery, delivery, and outcomes come together. Our promise is simple: practical training, proven frameworks, and advisory support that teams can apply long after the workshop ends.

Our Expertise: Instructors from Amazon, Microsoft & Honeywell

We’re an expert product management training company and advisory firm led by practitioners who’ve shipped at Amazon, Microsoft, Honeywell, and beyond. Expect zero BS, high standards, and instructors who can show your teams how to do the work—not just talk about it.

What We Do: Training, Blueprint, Playbooks, Advisory & Consulting

Live online, in-person, and self-study programs for PMs at every stage—plus globally recognized credentials. Check out our Product Management Courses here.

A step-by-step framework to align strategy, delivery, and business outcomes. Download the Blueprint here.

20+ ready-to-use templates that turn the Blueprint into repeatable execution. Get the Playbook here.

Custom programs for teams and enterprises that need consistent practices and measurable impact. Links: Corporate Training • Team Custom Training

Diagnostics, org design, role clarity, roadmap governance, and hands-on advisory to scale what works. Links: Consulting • Advisory

Why Productside: Outcome-Oriented, Custom, and Lasting Impact

Outcome-first

We tie backlog bets to activation, retention, ARR, and cost-to-serve—so Finance nods, not just Marketing.
Explore Training

Custom by design

We tune frameworks to your domain, compliance reality, and stack.
See the Blueprint

Change that sticks

Templates, checkpoints, and coaching to turn “great workshop” into “great quarter.”
Get the Playbooks

Measured impact

Diagnostics and assessments before/after to prove lift in capability.
Talk to an Expert

Meet the Team: Our Leadership and Trainer Profiles

We’re a collective of invested experts (product leaders, consultants, and instructors) who’ve led real teams and shipped real products. Get to know the people behind the playbooks.

Nicole Tieche

Client Relations Specialist & Training Coordinator

Frequently Asked Questions

Productside (formerly 280 Group) partners with product teams globally to deliver training, frameworks, templates, and advisory support—so you build products people actually want to buy and use.

Our principal consultants and trainers have held leadership roles at Amazon, Microsoft, and Honeywell—bringing real-world PM experience into every engagement. We’re here to share our knowledge and help your team succeed.

Outcome-focused training and certification, diagnostics, assessments, leadership and stakeholder workshops, plus consulting and advisory to embed the Productside Blueprint™ and Productside Playbooks.

We emphasize practical frameworks (Blueprint™ + Playbooks), engage leadership and stakeholders, and track impact through assessments. We’re built for transformation—not just training.

Founded in Silicon Valley in 1998 and now fully remote, we support teams across industries and regions to improve product team capability.