Nicole Tieche
Client Relations Specialist & Training Coordinator
About Us Productside
About Us | Product Management Experts
Great products don’t happen by chance. They happen by choice. We equip product teams with the skills, strategies, and frameworks to build products people actually want to buy and use.
Years in Business
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Successful Team Engagements
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Certified Product Professionals
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From 280 Group to Productside: Our Mission & Brand Evolution
We help product teams build things people actually want to buy and use. Formerly known as 280 Group, we evolved into Productside to reflect what we do best: sit firmly on the product side of your business—where strategy, execution, and outcomes meet. Our promise is simple: practical training, proven frameworks, and advisory that stick long after the workshop ends.
Our Expertise: Instructors from Amazon, Microsoft & Honeywell
We’re an expert product management training company and advisory firm led by practitioners who’ve shipped at Amazon, Microsoft, Honeywell, and beyond. Expect zero BS, high standards, and instructors who can show your teams how to do the work—not just talk about it.
What We Do: Training, Blueprint, Playbooks, Advisory & Consulting
Training & Certification
Live online, in-person, and self-study programs for PMs at every stage—plus globally recognized credentials. Link: Product Management Courses
The Productside Blueprint™
A step-by-step framework to align strategy, delivery, and business outcomes. Link: Blueprint
Productside Playbooks™
20+ ready-to-use templates that turn the Blueprint into repeatable execution. Link: Playbooks
Corporate & Team Training
Custom programs for teams and enterprises that need consistent practices and measurable impact. Links: Corporate Training • Team Custom Training
Consulting & Advisory
Diagnostics, org design, role clarity, roadmap governance, and hands-on advisory to scale what works. Links: Consulting • Advisory
Why Productside: Outcome-Oriented, Custom, and Lasting Impact
Outcome-first
We tie backlog bets to activation, retention, ARR, and cost-to-serve—so Finance nods, not just Marketing.
Explore Training 
Change that sticks
Templates, checkpoints, and coaching to turn “great workshop” into “great quarter.”
Get the Playbooks 
Measured impact
Diagnostics and assessments before/after to prove lift in capability.
Talk to an Expert Meet the Team: Our Leadership and Trainer Profiles
We’re a collective of invested experts (product leaders, consultants, and instructors) who’ve led real teams and shipped real products. Get to know the people behind the playbooks.
Susannah Axelrod
Fractional Product Leader
Cynthia Petti
Chief Operating Officer
Rina Alexin
Chief Executive Officer and Trainer
Ken Feehan
Vice President of Product
Frequently Asked Questions
Who is Productside and what’s your mission?
Productside (formerly 280 Group) partners with product teams globally to deliver training, frameworks, templates, and advisory support—so you build products people actually want to buy and use.
How experienced is the Productside team?
Our principal consultants and trainers have held leadership roles at Amazon, Microsoft, and Honeywell—bringing real-world PM experience into every engagement. We’re here to share our knowledge and help your team succeed.
What services does Productside offer?
Outcome-focused training and certification, diagnostics, assessments, leadership and stakeholder workshops, plus consulting and advisory to embed the Productside Blueprint™ and Productside Playbooks.
How are you different from other PM training firms?
We emphasize practical frameworks (Blueprint™ + Playbooks), engage leadership and stakeholders, and track impact through assessments. We’re built for transformation—not just training.
Where are you based, and how global is your reach?
Founded in Silicon Valley in 1998 and now fully remote, we support teams across industries and regions to improve product team capability.