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Product Management – Product Team Career Growth and Hiring

Blog Author: Roger Snyder

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The Product Management Skills – Benchmark Report identifies 15 skill sets that individual Product Managers and entire Product Management teams need to be able to excel at their jobs.

Companies that want to help their product managers grow more effectively through the first 10 years of their career should provide support in these critical skill areas with focused training and workshops.

We evaluated how training, and a formal product process helps improve those skill sets and ultimately advances a Product Manager’s career. Turns out, training helps!

The Highlights

12.3% stronger across all skill sets with formal training than without 

The implementation of a formal product process also contributes to the success of PMs and PM teams, improving skill sets by up to 31%.

The Takeaway

In companies where the goal of achieving a formal certification in Product Management was set for their team members, 87% said they felt more confident in their ability to perform their job responsibilities.

Team leaders who have taken this approach reported and increase in team skill sets and understanding of customer needs, leading to more profitable products .

Check out some of the highlights from the report in the infographic below.

If you’d like to read the full results, you can download them here.

About The Author

Roger Snyder

Principal Consultant at Productside, blends 25+ years of tech and product leadership to help teams build smarter, market-driven products.
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Frequently Asked Questions

Formal Product Management training strengthens core skills, improves decision-making confidence, and accelerates career progression. Research shows that Product Managers who receive structured training perform significantly better across critical skill areas, enabling them to contribute more strategically, deliver higher-value products, and progress more effectively through the first decade of their careers.
Teams that invest in Product Management training see measurable improvements in shared skill sets, customer understanding, and product outcomes. When teams speak a common product language and apply consistent frameworks, collaboration improves, execution becomes more predictable, and products are more likely to achieve profitability and market success.
A formal product process provides structure, consistency, and repeatability, helping Product Managers apply their skills more effectively. Organizations that implement clear product processes see substantial gains in team capability, reduced execution risk, and stronger alignment between strategy, customer needs, and delivery—amplifying the benefits of training alone.
Product Management certification significantly boosts confidence by validating knowledge, skills, and best practices. When companies encourage certification, Product Managers report greater clarity in their role, stronger decision-making ability, and improved credibility with stakeholders—leading to better performance and faster professional growth.
Companies should invest in a combination of structured training, formal product processes, and clear career development paths. Supporting skill development across key competencies not only accelerates individual growth but also strengthens team performance, improves hiring outcomes, and increases the likelihood of building profitable, customer-centered products.

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