Driving Organic Growth through Innovation

Your growth levers are running dry. Now what? 

Acquisitions are expensive. Pricing has limits. And bolting AI onto a product that isn’t growing is not a strategy.  

In this session, Dean Peters and Kenny Kranseler use the McKinsey Growth Pyramid to map the full landscape, then cut it down to four organic growth motions your team can execute: new products, new customers, new geographies, and new distribution or value delivery approaches. Come for the framework. Leave with an AI experimentation kit you can use the same week. 

What You’ll Learn: 

• How to diagnose where your growth is actually breaking (and which lever is running dry) 

• Which of the four organic growth motions fits your market reality right now 

• What real innovation looks like inside each motion (not feature releases, not AI wrappers: real changes that move revenue, adoption, and retention) 

• Where innovation quietly kills growth when pointed at the wrong problem 

• How to use AI to sharpen decisions and run a real experiment within 48 hours