I’m an entrepreneur, product management leader, and advisor. I have over 20 years of experience turning ideas into successful software products that customers love. I now teach the concepts to founders and students at UCSB and elsewhere.

Previously, I founded a product management software company that was acquired in 2022 by a private equity firm. My passion is identifying and launching products using a proven market validation process. The products I have helped launch continue to generate over $1 billion of revenue annually.