I’m passionate about creating marketing that’s strategic, engaging, and memorable. At Productside (formerly 280 Group), I had an incredible opportunity to learn from top product management experts and lead content that truly resonated—think Star Wars-themed webinars and clever memes like Freddy Mercury’s “I want to break free (from the feature factory).” These campaigns weren’t just fun—they drove inbound leads and built lasting engagement.

Since then, I’ve taken those learnings to Smart On X, where I’ve built the marketing program from scratch, rebranded the company, launched new product lines, and created campaigns that continue to drive growth.