Platform product management sits at the intersection of complexity and scale. Unlike traditional B2B or B2C products, platform PMs don’t ship features directly to end users—they build the foundation other teams rely on. That means their customers are internal teams, their roadmaps are horizontal, and their success is measured in leverage, not launches. Few people understand this better than Aindra Misra,…
Every product organization has wrestled with it: the Product Manager vs Product Owner dynamic that starts as a subtle friction and spirals into full-blown frustration. The Product Manager walks into stand-up, frustrated that the team’s still dealing with legacy bugs while her roadmap priorities gather dust. Across the table, the Product Owner is equally exasperated: juggling technical debt, sprint velocity,…
When Jose Quesada joined American Express, the world of mobile banking—and the product discovery process driving it—looked very different. The iPhone was still young, the App Store barely existed, and “digital transformation” was mostly a buzzword echoing through boardrooms. Fast-forward to today: the Amex mobile app stands among the world’s most-loved financial products—a benchmark for usability, reliability, and customer experience. That evolution didn’t happen because…
When you picture experimentation in product development, you probably don’t think of pipettes, enzymes, or Petri dishes. But as Dr. Christina Agapakis reminds us in the kickoff to Season 4 of Productside Stories, product teams and scientists aren’t as different as we might think. Christina—a synthetic biologist turned brand builder (Oscillator founder, former SVP of Creative & Marketing at Ginkgo Bioworks)—has lived both…
Generative AI hogs the headlines, but let’s be real: predictive analytics for product managers is the quiet workhorse that’s been shaping your life for years. Every time Netflix guesses your next binge, PayPal blocks a fraudulent transaction, or Uber surge pricing rescues your New Year’s Eve ride home. That’s predictive analytics in action. Now it’s product management’s…
Freemium and viral loops still work. What’s new in next-gen product-led growth is how AI, community, and real-time telemetry amplify them: from onboarding that adapts in the moment to feedback loops that build momentum and PQL signals that Sales trusts. If you’re still shipping “we’ll see” features and calling it PLG, this is your friendly…
Ever unveil a “brilliant” plan and watch the room blink back at you like a herd of deer in KPI headlights? You’re not alone. Learning how to communicate product strategy to stakeholders is a craft. With a little structure and some executive-friendly storytelling, you can turn quiet Zoom tiles into nodding heads and green-lit product…
Your roadmap looks like a Vegas buffet. Execs stroll past the trays, point at a shiny feature, and ask, “So… which one feeds revenue this quarter?” If your answer involves adjectives instead of numbers, congrats. You’ve built an output list, not an outcome-driven product roadmap. This post distills the best bits from our webinar Strategic…
Before Tom Evans even clicked to slide 2 of his recent webinar, the chat lit up with one universal pain: “My roadmap is packed, but nobody knows why we’re building any of it.” Sound familiar? That disconnect (between what ships and why it should matter) is the direct result of skipping the hard work of…
During our recent Metabase × Productside webinar when I teamed up with Tanya Aulachynskaya (Product Manager, Cloud, at Metabase) half the audience admitted they juggle “multiple options” for analytics: Amplitude for product, Excel for finance, Salesforce for sales. The predictable result? “Reports in different numbers” even when everyone is “trying to report on the same…
