Product Marketing Rule #11 from the best-selling book, 42 Rules of Product Marketing, was written by Sandra Greefkes, Filigree Consulting Social Media is like having a child for the first time. You don’t know what you don’t know. Social media is more important to product marketers than anyone else in an organization. Yes, that is right, social…
Product Management Rule #11 from the best-selling book, 42 Rules of Product Management, was written by Jim Reekes, Senior Principal Consultant, Productside: The only surprise a product manager should give anyone is, “Hey, we blew away our forecast!” The type of surprise you never want is, “WTF!?” Consider your Market Requirements Document (MRD). It can be filled…
Product Marketing Rule #9 from the best-selling book, 42 Rules of Product Marketing, was written by Paul Dunay, Chief Marketing Officer, Networked Insights Social media definitely pays off, but you’ve got to focus on the approach not the tools. Social Media has hit the mainstream but the concern on every product marketer’s mind has been how to justify the…
Product Marketing Rule #10 from the best-selling book, 42 Rules of Product Marketing, was written by Dennis Shiao, Director of Product Marketing, INXPO In any conversation, whether it’s a sales pitch, a staff meeting or a chat over coffee, I find it more productive to listen, rather than speak. As product marketers, we’re well equipped to communicate. We…
Product management seems to start out so easily—you identify a need for a product, you build it, and you start getting customers. Then things get complicated. Current customers start asking for changes to existing features. Sales starts creating a list of “must haves” for the product that will help them close that elusive next deal.…
Product Management Rule #9 from the best-selling book, 42 Rules of Product Management, was written by Marty Cagan, Author, Inspired Never go more than two weeks without putting your product ideas in front of real users and customers. You’ve worked hard, you’ve generated a compelling business case, you’ve spent time designing and writing specs, you’ve solicited the input…
Product Marketing Rule #8 from the best-selling book, 42 Rules of Product Marketing, was written by Brian Lawley, CEO and Founder, 280 Group Oftentimes the courage they had to build the product turns into denial about what it really takes to build a viable business. Sure you have a great product idea and the guts to build it,…
The plethora of market research methods, and the consultants and market research firms that promote their favorite method, makes it far too easy for product management and marketing professionals to lose sight of the single most important goal in good market research: good market research is actionable. Good market research answers one or more questions that…
Product Marketing Rule #6 from the best-selling book, 42 Rules of Product Marketing, was written by John Armstrong, Consultant, previously Director of Product Marketing at Guidance Software The ability to work and communicate effectively with industry analysts can make a significant difference in the analyst’s perception of your product or service. If you are recognized by your company…
Product Marketing Rule #4 from the best-selling book, 42 Rules of Product Marketing, was written by Russell Gould, Director of Product Marketing at Guidance Software To be relevant, content needs to follow the WIIFM (whiff ‘em) or “What’s In It For Me?” rule; don’t pound prospects with your messaging. As a product marketer you’re responsible for your product’s…
