When you submit your resume online, the chances are very high that it is going to be scanned electronically by software that is looking for keywords selected by the recruiter or hiring manager. Even if you’re the perfect candidate, without the keywords in your resume, the software will likely discard it. Be sure to scan…
The competitive matrix feature comparison chart (Excel template file) allow you to create a competitive matrix chart for use inside or outside of your company. Read our previous post about the Top Ten Product Launch Mistakes. This template is included in the of the Product Launch Toolkit™. The Competitive Matrix Comparison Chart Is Included In Our Free…
The feature prioritization matrix (Excel file) and roadmap templates allow you to capture and prioritize feature requests and build out an effective and well-thought out product roadmap. Read our previous post about creating product roadmaps: How to Create Compelling Product Roadmaps | Tips and Best Practices for Success. The Feature Prioritization Matrix Is Included In Our…
I just read an excellent article by Michael Eckhardt and the Chasm Institute about the biggest mistakes that companies make when trying to cross the Chasm. If you haven’t read Geoffrey Moore’s book, Crossing the Chasm, it’s a must-read. I won’t go into the theory behind it here (we teach it as part of the strategy section…
Common Errors to Avoid to Ensure Success Introduction Companies invest millions of dollars each year developing new products and trying to increase their revenues and profitability. Some of these are good products, and some aren’t. Nonetheless, they all have one thing in common: without appropriate marketing activities they will most likely fail. In fact, there…
Product Management Rule #26 from the best-selling book, 42 Rules of Product Management, was written by Mara Krieps, Founder, Pivotal PM Your product needs executive sponsorship to succeed. You gain executive sponsorship by showing how your product strategy supports the company strategy. The intrepid product manager who masters this rule will follow three steps: Understanding the Company…
A Simple Technique for Determining Where to Focus Development Efforts for the Highest Payoff Feature Prioritization Matrix: How to Use the Four Quadrant Matrix” In previous articles, white papers and in my book, Expert Product Management I’ve covered how to use a feature prioritization matrix combined with techniques such as themes, golden features and timed releases to build out…
10. Talk More Than You Listen If you are a Product Manager and you haven’t learned to be quiet and listen to what is really being said by customers, engineers, salespeople and executives then you are destined to fail. Learn about active listening and practice it constantly. Or take a class like People Skills for Product…
Nothing is worse than a product manager who keeps everything in their head and shares nothing materially with others. Your job is to document, document, document, and then go back and clarify, clarify, clarify. Your PRDs (product requirements documents) and MRDs (market requirements documents) should be the go-to information sources for everyone working on the…
Product Marketing Rule #20 from the best-selling book, 42 Rules of Product Marketing, was written by Christine Heckart, Chief Marketing Officer, NetApp Before you agree to be measured by leads or pipeline contribution, do the math! Marketing and sales often use “lead generation” and “demand generation” interchangeably. These terms overlap but point to very different mindsets and…
