Product Mgmt Rule #40 from the best-selling book, 42 Rules of Product Management, was written by Christine Crandell, Senior Vice President of Global Marketing, Accept Software By helping, you tap into a vast pool of knowledge that would not otherwise be available; a fully transparent development process brings a number of important advantages. Product creation and…
Product Marketing Rule #39 from the best-selling book, 42 Rules of Product Marketing, was written by Leslie Bixel, Senior Principal Consultant, Productside One small software firm was able to double their annual revenues without increasing their marketing budget or adding additional sales staff! Bottom line: the success of a Product Marketing Manager will be determined by…
Understanding the Product Manager and the Product Owner Role With the wide scale adoption of Agile methods amongst software development teams, understanding the difference between the Product Manager and the Product Owner role is a frequent discussion topic in our Agile training course. To begin to explain the topic requires some framing. First, we will look at Product Manager and…
Product Management Rule #39 from the best-selling book, 42 Rules of Product Management, was written by Reena Kapoor, Founder and Chief Strategist, Conifer Consulting Think like a general manager. Product management is a unique, central, powerful function when structured properly. You have all the responsibility but may feel like you have no authority. But you do…
We recently conducted an extensive survey of Product Management organizations around the world. The results are in and the final report contains data from over 850 Product Managers and Product Management team leaders about the biggest challenges faced in their organizations. The final report also includes recommendations for how to avoid the most common challenges…
Product Marketing Rule #38 from the best-selling book, 42 Rules of Product Marketing, was written by Paul Gray, Director of Community Engagement, independent games startup Bubble Gum Interactive Increasingly, product marketers are recognizing that developing a valuable and beneficial relationship with customers requires a more open and somewhat humble approach. Product marketers are responsible to make…
Product Management Rule #38 from the best-selling book, 42 Rules of Product Management, was written by Janet George, Director of Research Engineering, Yahoo! Research A good product idea with great execution can be worth $200 million. A brilliant idea with mediocre execution is worth about $20. Focusing on execution is often challenging, especially for product managers,…
Are you a Product Manager who keeps falling asleep in meetings and seminars? What about those long and boring conference calls? Here’s a way to change all of that. 1. Before (or during) your next meeting, seminar, or conference call, prepare yourself by drawing a square. (I find that 5″ x 5″ is a good…
The product launch plan marketing budget (Excel template file) helps you to plan out all of the marketing programs and corresponding budget when you run a product launch. Read our previous post about product launches: Top 10 Product Launch Mistakes. The Product Launch Plan Marketing Budget Template Is Included In Our Free Resources Instructions Use this template to…
Have you ever told family members or friends that you work in marketing and get responses of chuckles and eye rolls? Have they followed up with jokes about “paradigm” and “synergy” and “world class”? Their reaction is understandable, given the sheer amount of bad product marketing that is out there in the world. Bad marketing…
