Perhaps the most sought-after aspect of Public Relations is known as “Earned Media”, i.e. the coverage you get in various media without paying for it. This can be a powerful tool in B2B, but to earn your coverage you’ve got to create something worth publishing. So, no— just posting press releases to press release brokers…
Throw Out The “Laundry List” My boss calls me into his office and says that it’s time to create a new product description. “OK,” I say, not sure what to expect at this new company. He opens a spreadsheet and we start filling in the product requirements. At the top of one page is a…
For our next installment of the Women in Product Management Series I interviewed Corey Fiedler, VP and Head of Product Management at Broadridge. To read the entire series on Women in Product Management make sure to sign up for our newsletter. What attracted you to Product Management? My first role after graduating with my M.B.A was…
Product Metrics Mobile product managers have a long list of Product Management Metrics to pull from when determining the success of their products. To make things easier, here are 25 of the most common: Downloads Monthly Active Users (MAU) Daily Active Users (DAU) Session Length Session Interval Time In App Org Creation Date Integration Date Account Launch…
Problem Space: The Problem Space is where the product team (augmented by cross-functional team members such as CX) spends ample time investigating the customer’s problem, how the problem came to be, why the problem matters, etc. This team invests significant time asking customers everything they can about the problem, seeking a complete understanding. They then validate that…
Happy Halloween They may not have a catchy theme song like the Ghost Busters, but Product Managers are no strangers to scary situations. To celebrate the spookiest of holidays, Brian Lawley and Pamela Schure share a lighthearted recount of some memorable Product Manager nightmares and horror stories from their decades of experience. The Horrible Non-working…
Lean Product Development: Lean Product Development means having a lean mindset throughout the entire product development process. In Lean Product Development, the goal is to achieve product-market fit in less time with fewer resources. It is a target upon which product managers will forever work to improve. Values to measure progress in lean product development include: Cycle time: the…
3 Things Salespeople Require From Product Managers To help us dive in to this issue, we interviewed Dave Dersh, an extremely successful and experienced salesperson who has applied his trade for Apple, Dell, and Sun Microsystems to name a few. Salespeople Need a Compelling Message and Value Proposition Features on their own are simply not…
If you are in Product Management, executive support for your plans can mean the difference between your product’s success and failure. Getting executives and management to support what you are proposing can be very challenging and difficult. What can a Product Manager do to increase the chances of getting what they ask for? Five ways…
How is ABM Different? Product marketers driving account-based marketing (ABM) programs operate with a different thought process when it comes to marketing to individual accounts because they think more like sales people. The ABM marketer plays a role supporting sales proposals, and using ABM technology, has the potential to improve conversion rates and shorten sales…
