What is Agile Product Management with Scrum? Agile is a development methodology which prioritizes creating a small ‘slice’ of a product and having a look to see if what was developed works before starting on the next slice of product. Agile is excellent for developing software products. Agile comes in many flavors, such as Scrum,…
Agile Scrum Team Product Manager: The mission of the Product Manager is to ensure a viable product in the market. Key activities include portfolio management, segmentation, competitive analysis, pricing, promotion, and distribution, and other big picture aspects of managing a product. Product Owner: The mission of the Product Owner is to represent the customer to…
It’s a question we hear all the time… What is a Digital Product? So we created this guide to help individuals, teams and companies answer that question. What is a Digital Product? Before we talk about Digital Product Management and the role of a Digital Product Manager (DPM), let us first define a digital product. Digital products…
Product Manager skills are most easily broken down into categories – different drawers of your tool box, if you will. Product Managers rely heavily on a wide range of skills to cope with their complex jobs. Due to the diversity of what companies ask Product Managers to do in a day, the range of skills…
This month, we presented the webinar, 5 Secrets to Prioritizing Your Product Roadmap (The Right Way!). You can view the accompanying blog post to learn about weighted scoring and the Kano Model. We received so many great questions on the topic and have included answers to the top questions down below. Thank you all for engaging…
“Diversity and Inclusion” are some of the hottest topics in the Tech industry. Unfortunately, there is not much discussion surrounding the even more severe lack of diversity in the product management function, particularly in the representation of Black Product Managers. The lack of Black Product Managers is not just a pipeline issue. It is due…
Product Prioritization Product Prioritization in Product Management is the process of determining the importance of various features and steps along the process of product creation. Having a standard framework for prioritizing your product roadmap can be invaluable to help you make smart decisions that ultimately lead to product and company successes. For a more in-depth look…
Whether you have started your career in another field and making the shift into Product Management, or if you are nearing the completion of your undergraduate degree and have discovered your passion for Product Management, you may be considering obtaining an MBA in order to master the critical business expertise required for this role. But…
For our next installment of the Women in Product Management Series I interviewed Brooke Huling, Chief Product Officer at Aceable. To read the entire series on Women in Product How did you get into product management? I started as an accountant and quickly realized that was not my cup of tea. I fell into a software company fixing…
“It is nice to have valid competition; it pushes you to do better.” —Gianni Versace, Designer How well do you really know your competition? When your boss or the CEO wants to know which competitors are the most challenging in a particular market, do they come to you? Do they ask you first when they…
