What is Product Differentiation? Product differentiation strategy helps Product Managers answer these key questions “Why should a targeted customer buy my product?” and “How can I make my product stand out from the rest?” Product differentiation strategy helps Product Managers answer these key questions “Why should a targeted customer buy my product?” and “How can I…
What is a Go-to-Market Strategy? Go-to-market strategy is the approach and plans you use to succeed in the market and ensure your product is as successful as possible both short-term and long-term. Taking a product to market has a lot of moving parts, think of the go-to-market strategy as the marketing perspective you need to…
What is market segmentation? What is customer segmentation? Are they the same? What is Market Segmentation? In business, market segmentation determines who is in your target market – and who is not. When utilizing market segmentation you look at all the people who could buy your product and decide how to break them up into groups that…
It’s a question we hear all the time… What is a Beta Program? So we created this guide to help individuals, teams and companies answer that question. What is a Beta Program? A Beta Program is a set of tests designed to determine if a completed product fulfills the value proposition that it was designed to deliver.…
It’s a question we hear all the time… What is Product Positioning Strategy? So we created this guide to help individuals, teams and companies answer that question. What is Product Positioning? Product positioning is planning for how people in the market will think about your product. And, remember that your product has a life of its…
It’s a question we hear all the time… What is a MRD? So we created this guide to help individuals, teams and companies answer that question. What is a MRD? An MRD or Market Requirements Document, is a document outlining the needs of customers and helps you create a plan to meet those needs. Developing…
It’s a question we hear all the time… What is Market Research and Competitive Analysis? So we created this guide to help individuals, teams and companies answer that question. What Does Market Analysis Mean? Market Analysis includes market research and competitive analysis. Market research is the way in which Product Managers gather information about customer needs and market…
What is a Product Manager? The Product Manager is responsible for delivering a differentiated product to market that addresses a market need and represents a viable business opportunity. A key component of the Product Manager role is ensuring that the product supports the company’s overall strategy and goals. Product Manager Duties A key component of the Product…
What is Product Marketing? It’s a question we hear all the time… What is a Product Marketing Manager? So we created this guide to help individuals, teams and companies answer that question. Product Marketing is the process of creating demand for products through effective positioning, messaging and marketing programs. Quality product marketing will lead…
Product Marketing Plan A Product Marketing Plan describes the ongoing steps to continue generating market excitement and awareness for your product after the product launch is complete. The goal of the product marketing plan is to create and maintain a high level of interest in your product, which leads to meeting your sales and profit goals. A great product marketing plan considers…
