The perfect roadmap is worthless if nobody buys in. 

You finally nailed the strategy. Now comes the real boss fight: selling it to humans who speak a different language.  

In Part 3 of our Strategy Series, Roger Snyder breaks down how to turn a dense plan into a story execs love, engineers respect, and GTM teams can actually use. No buzzword fog, no 57-slide torture. Roger will explain clear narrative frames, visual shortcuts, and battle-tested templates that move a room from “huh?” to “heck yes.” 

What You’ll Learn:  

• Spot the classic traps that make strategy comms crash and burn

• Frame a crisp narrative (context → challenge → response) that clicks in 60 seconds

• Tune your message for execs, engineers, and go-to-market (minus the jargon drag)

• Deflect curve-ball questions and pushback without losing the room