Stop the “Strategy-ish” charade. We’re going to help you spot the difference between a good strategy and a bad one… and then build the real thing. 

Roadmaps stuffed with nice-to-haves? Vision decks nobody reads? That’s strategy theater and it’s draining budget, morale, and momentum. In this session, Productside’s Tom Evans will show you how to yank the mask off fake strategy, diagnose the gaps, and anchor every product bet in clear, prioritized, swing-for-the-metric intent. Bring your yearly plan; leave with a blueprint that actually wins. 

What You’ll Learn:

• Strategy vs. Slideware: A simple litmus test to tell real direction from corporate karaoke 

• Spotting Strategy Theater: How vague aspirations and bloated roadmaps sneak in—and how to shut the door 

• The Good-Strategy Playbook: Ruthless prioritization moves that turn noise into a plan your execs (and engineers) will back