Let’s take this as an example: “Data-driven organizations are 23 times more likely to acquire customers, six times as likely to retain customers, and 19 times as likely to be profitable as a result,” according to McKinsey Global Institute (2020). With studies such as these, the pressure on product managers to be experts in these methodologies and all things data is surging.

More than just a list of trendy terms, knowing when and how to be data-driven, data-informed, or data-inspired is the key to creating winning strategies and answering path-finding questions. In this webinar, we define each methodology, discuss their differences, and provide product managers with the tools to leverage them with confidence.