Ship Happens. Adoption Is Earned.

You can’t afford to be cheap with discovery and experimentation. Why? Because most products don’t fail at shipping.  

They fail at adoption. This is because nobody defined what success looks like in the real world.  

In this webinar, Dean Peters shows why discovery must come before Create and Deliver, and how to keep learning alive through instrumentation, iteration, and post-launch feedback. You’ll leave with practical templates that connect discovery to delivery — and delivery to outcomes that actually matter. 

What You’ll Learn: 

• Define success signals before you build 

• Instrument adoption so you can iterate with confidence 

• Run tiny post-launch experiments to improve outcomes