Productside Webinar
Roadmap Rage
How to Answer “When Is Later?”
Date:
09/16/2026
Time EST:
1:00 pm
Register Now
Delete the dates, they said. Outcomes over outputs. Now, Next, Later. You tried, and your stakeholders came looking for the one thing you took away. So you kept the dates and assumed the gap was your fault.
It wasn’t. Dates were never the problem. A date with nothing behind it is. Learn how to earn the dates you already publish, using an opportunity backlog you can stand up tomorrow. Then answer the question no framework has: when is “Later”?
What You’ll Learn:
- Why the outcome-based roadmap playbook failed in practice, and what it left out
- The three entry criteria that separate an opportunity ready for a date from a wish
- How to run an opportunity backlog alongside your development backlog, without a process change or anyone’s permission
- A defensible answer to “when is Next?” that survives a stakeholder review
- One exercise to run this week on an item already on your roadmap, to find out whether you can defend it
Webinar Panelists
Kenny Kranseler
Kenny has led product teams from KFC to Amazon to Seattle-based startups. He has the range and strategic insight to differentiate what works from what doesn’t.
Rina Alexin
Rina Alexin, the CEO of Productside holds a BA with honors from Amherst College and an MBA from Harvard Business School. She is also a member of the AIPMM.
