Freemium and viral loops were yesterday’s PLG (Product-Led Growth). Today it’s AI-driven personalization, community-led development, and embedded growth strategies that move real metrics. In this fast, tactical session, we’ll show you how to bake growth into the product (not just the marketing plan), so users activate faster, stick longer, and invite others (without begging Sales to save the funnel). 

What You’ll Learn:  

• AI that ships, not slides: Personalize onboarding, nudges, and pricing moments with behavioral signals (no creepy factor). 

• Community → roadmap → revenue: Turn feedback into features that actually lift retention and expansion. 

• Embed growth from MVP: Trials, paywalls, prompts, and loops that make the product sell itself.