“If we have data, let’s look at data. If all we have are opinions, let’s go with mine.” – Jim Barksdale, CEO of Netscape.

The key to being more influential and effective in your job as a Product Manager is to embrace data. Which data? Product usage information, feature utilization, key trends, and data about the cost of finding and getting new customers up and running.

This session’s deep dive into data will look at how OKRs and KPIs (we’ll explain) help transform Product Managers into more strategic thinkers. We’ll cover standard data types such as Monthly Active Users, Session Frequency, Feature Usage, NPS and , other metrics that can help power decisions that make your product more stable and valuable. We’ll also cover the use of data dashboards — tools that can make everyone on the team – including you! — a champion of data.