Ask, Listen, Learn

Your best insights are hiding in a bad interview. 

Empathy interviews are one of the highest-value, easiest-to-waste skills in product management: hard to start, hard to conduct well, and hard to turn into insight. This workshop shows PMs how to use AI across all three: sketching a loose topic guide, rehearsing the interview through role-play so customers carry the story, and turning transcripts into product insight. You’ll leave with a repeatable way to practice the one skill AI can’t do for you: listening. 

Most PMs either wing their interviews or over-script them into a stiff interrogation. Both approaches kill the insight you came for. This workshop fixes that. You’ll walk away with a rehearsal method you can use before every interview, not just this one. 

What You’ll Learn:  

• What is the value of empathy interviews, and how to get started. 

• Why an empathy interview needs a loose structure, not a tight script, and how over-preparing can backfire. 

• How to use AI as a practice partner: role-playing a persona and pressure-testing your ability to stay open-ended and follow the “why.” 

• How to use AI to turn a mess of interview notes and transcripts into insight your product team can act on.