Is your team driven or just driving? Those who are just driving without clear and compelling goals are, as Mark Twain once said, “…merely existing.” They may be busy creating expected outputs, but they lack the inspiration to innovate or pursue exciting destinations beyond mere baseline expectations.

To be truly driven, you need goals and a vision for transformation —horizons worth driving toward with energy and gauged progress. That’s the purpose of Objectives & Key Results (OKRs). OKRs don’t just measure product health — they serve as the driving reason for alignment around goals that can truly transform product outcomes.

During this webinar, we discuss how to set aspirational OKRs to create a driven team that drives with purpose toward new horizons.