Productside Resources
Strategic Planning for Product Managers
Kill the guesswork. Ship the strategy.
Kickstart your strategy with 8 expert-built templates that guide you from scanning the market to launching with impact. Use these tools to align your team, sharpen decisions, and prove value.
Download Now
Productside Resources
Strategic Planning for Product Managers
Kill the guesswork. Ship the strategy.
Kickstart your strategy with 8 expert-built templates that guide you from scanning the market to launching with impact. Use these tools to align your team, sharpen decisions, and prove value.
Download Now
What's Inside
01. PESTEL Analysis – Scan external forces (Political, Economic, Social, Tech, Environmental, Legal) that shape your market.
02. Competitive Analysis – Benchmark against rivals to spot gaps, strengths, and opportunities.
03. Framing the Problem – Define the problem, context, audience, and desired outcomes.
04. Positioning Statement – Capture your unique value, audience, and differentiation.
05. The Outcome Tree – Map product drivers and assumptions to focus your strategy.
06. Product Outcome Canvas – Summarize discovery and validation in a shareable, executive-friendly view.
07. Outcome-Based Roadmap & Release Plan – Prioritize outcomes over outputs to deliver real value.
08. Go-to-Market Enablement – Align sales and marketing for a successful product launch.