Productside Resources
The Market Requirements Document (MRD)
To develop the best products, your product team needs to understand their customers’ needs, the market situation, and the competitive landscape. Our sample Market Requirements document and fillable template provides a framework to capture and share the most important information about your customer and market. Use these templates to create a dynamic resource that your team can use to collaborate more effectively.
Productside Resources
The Market Requirements Document (MRD)
To develop the best products, your product team needs to understand their customers’ needs, the market situation, and the competitive landscape. Our sample Market Requirements document and fillable template provides a framework to capture and share the most important information about your customer and market. Use these templates to create a dynamic resource that your team can use to collaborate more effectively.
What's Inside
- Capture the market opportunity, including size, revenue potential, and key demographics/firmographics
- Explain the competitive landscape, including SWOT analysis
- Identify personas, customer needs, product outcomes, and success metrics