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Introducing the Productside Product Management Starter Pack

Blog Author: Ken Feehan

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The Product Management Starter Pack is designed to help product teams align on outcomes, build better products, and collaborate more effectively. Whether you’re new or experienced, this free toolkit gives you a solid foundation for success.

Say Hello to the Productside Product Management Starter Pack

The Productside Product Management Starter Pack provides product professionals with 3 free assets to help get product teams working together towards the right outcomes.  The pack includes 3 “Plays” (or guides) with examples and templates taken directly from the Productside Playbook, made to empower product managers.  The 3 plays included in the Product Management Starter Pack are:

  • Outcome & Strategy – Guided Discussion
  • Positioning Statement
  • Stakeholder Alignment

Let’s dive into each Play included in this Pack to see how they help product managers.

 

01 Outcome & Strategy – Guided Discussion

Outcome & Strategy – Guided discussion is literally Play 1 from the Productside Playbook.  The purpose of this first play is to make sure that product managers and product leaders are in alignment, specifically working towards outcomes.  The play focuses on making sure that product outcomes align with overall business outcomes and that everyone on the product team is aware of both.  In essence, Play 1 gets everyone in the proverbial product boat rowing in the same direction with a clear sense of where they’re headed.

03 Positioning Statement

The next Play included in the Productside Product Management Starter Pack is the 3rd Play from the overall Productside Playbook: Positioning Statement.  The purpose of this Play is to help product managers and leaders successfully create a positioning statement that demonstrates a unique value proposition for your product compared to competing products on the market.  It’s a crucial, early step, to ensure product teams are creating products that will drive towards the desired outcomes.

04 Stakeholder Alignment

The Productside Product Management Starter Pack concludes with the 4th Play from the Productside Playbook: Stakeholder Alignment.  As Product Managers act as the center hub of the proverbial product wheel, it’s important to know what (or who) all the spokes of the wheel are and how they relate to making sure the wheel spins smoothly.  In this play, you start by listing all involved Stakeholders and then you chart their level of engagement to ensure they are given the proper amount of involvement with a given product.  This is a key step to making sure that everyone is not only informed, but (yet again), moving forward as team towards the same outcomes.

Get Your Product Management Starter Pack Now

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Get the Productside Product Management Starter Pack

Stop wasting time on projects that don’t matter and get focused on building products that impact results.  You can shift yourself and your team towards Outcome-based Product Management now, for free, with the Productside Product Management Starter Pack.  Ready to get started?

About The Author

Ken Feehan

Ken, a Productside former consultant, brings 20+ years of experience in product development and go-to-market strategy for hardware, software, and services.
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Frequently Asked Questions

The Productside Product Management Starter Pack is a free toolkit designed to help product teams align on outcomes, collaborate effectively, and build better products. It includes three practical product management “Plays” with templates and examples taken directly from the Productside Playbook, providing a strong foundation for outcome-based product management.
The Product Management Starter Pack is ideal for both new and experienced product managers, product leaders, and cross-functional teams. Whether you’re building product discipline from scratch or refining an existing practice, the Starter Pack helps teams align on outcomes, clarify value, and improve stakeholder collaboration.
The Starter Pack includes three templates: Outcome & Strategy – Guided Discussion, Positioning Statement, and Stakeholder Alignment. Together, these templates help product teams align product and business outcomes, define a clear value proposition, and ensure stakeholders are properly engaged throughout the product lifecycle.
The Outcome & Strategy template helps product managers and leaders align around clear product and business outcomes. It ensures everyone understands what success looks like and why it matters. By focusing on outcomes early, teams reduce wasted effort and ensure product decisions consistently move the organization in the right direction.
Stakeholder alignment is critical because product managers operate at the center of cross-functional collaboration. Without clear alignment, teams risk miscommunication and conflicting priorities. The Stakeholder Alignment template helps identify key stakeholders, define engagement levels, and ensure everyone is informed, involved, and working toward shared outcomes.

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