The B2B Product Management Playbook

With B2B Examples
Our Playbook empowers product managers to synchronize their efforts with business objectives. For two decades, we’ve utilized these “plays” to assist countless Product Managers, providing pre-filled examples for inspired product management.

Original price was: $25.00.Current price is: $20.00.

Why this matters for Product Leadership

Templates don’t just save time—they sharpen your competitive edge.

  • Create consistency across teams and product lines
  • Set a clear standard so everyone’s aligned
  • Spend less time in the weeds, more time steering strategy
  • Why is this Important to Product Managers?

Why this matters for Product Managers

B2B product management is complex—but your process doesn’t have to be.

This playbook helps you:

  • Make faster, more confident decisions
  • Communicate clearly across sales, marketing, and engineering
  • Build smarter solutions rooted in real customer needs

How to use it

These templates are built for B2B realities—longer cycles, multiple stakeholders, and complex buying journeys.

Just plug in your work, align your team, and get moving. With real-world B2B examples baked in, you’ll spend less time reinventing the wheel and more time driving results.

Explore our Free Playbook Packs

The Persona Pack

Tailored to your team’s needs and built to solve your specific product challenges.
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The Go-to-Market Pack

Practical frameworks your team can use immediately to apply what they’ve learned and drive better decisions.
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The Productside PM Leader Pack

The Product Manager Leader Pack

After training, we continue to coach through any dips in the change curve.
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The Product Manager Starter Pack

After training, we continue to coach through any dips in the change curve.
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