Back to School Sale 2026 | August 24–28

Same Job.
Sharper Judgment.

Optimal Product Management $2,500 (was $3,800)

AI Product Management $1,500 (was $2,200)

Not a course on producing more. A course on deciding better. Five days of Back to School pricing on live, instructor-led product management training.

Two Courses. Five Days. Real Savings.

Optimal Product Management

24 hours to learn what the job takes two years to teach you.

AI Product Management

Put AI to work on your process, then decide whether it belongs in your product.

Offer ends Friday 28 August, 11:59pm.

Live online and in-person only.

Meet Tom Evans, 16 years training Product Managers worldwide.

Tom has taught this course on five continents. In two minutes he covers what you learn over 24 hours , how the Playbook templates work, and why every exercise builds on the one before it. 

What Graduates Reported

38%

promoted within 18 months — live-trained vs. 24% for self-study grads.

58%

said their strategic thinking and processes increased first.

23%

saw an increase in their salary after certification.

Productside Certification Outcomes study, 200+ certified product professionals surveyed.

Team discussion

We Keep Classes Small So You Get Coached.

No “learn at your own pace, and never finish.”

What Graduates Say

Twenty-Four Hours, or Another Two Years of Working It Out.

Back to School pricing ends Friday, 28 August at 11:59pm PT. Live and in-person cohorts run through December.

Live Online
Optimal Product Management, delivered live online across 24 hours of instructor-led sessions. You get the same real-time coaching and live Q&A as our in-person course, without blocking off travel days. Enrollment includes the Productside Blueprint and Playbook, plus your AIPMM Certified Product Manager exam.
December 8 – 17, 2026 | Tue,Wed,Thur
9:00am – 1:30pm ET
Dean Peters

Original price was: $3,800.00.Current price is: $2,500.00.

Live Online
Optimal Product Management, delivered live online across 24 hours of instructor-led sessions. You get the same real-time coaching and live Q&A as our in-person course, without blocking off travel days. Enrollment includes the Productside Blueprint and Playbook, plus your AIPMM Certified Product Manager exam.
November 11 – 20, 2026 | Wed, Thu, Fri
11:00am – 3:30pm ET
Kenny Kranseler

Original price was: $3,800.00.Current price is: $2,500.00.

In Person
Optimal Product Management, delivered in person over three intensive days. Being in the room means live coaching in real time and the kind of peer discussion that doesn’t happen over video, without the pull of your regular inbox. Enrollment includes the Productside Blueprint and Playbook, plus your AIPMM Certified Product Manager exam.
December 1—3, 2026 | Tue, Wed, Thu
8:30am to 5:30pm CT
Austin, TX | 5209 Burnet Rd. Austin, TX 78756 | Victory Plaza, Victory Room
Tom Evans

Original price was: $3,800.00.Current price is: $2,500.00.

Live Online
Optimal Product Management, delivered live online across 24 hours of instructor-led sessions. You get the same real-time coaching and live Q&A as our in-person course, without blocking off travel days. Enrollment includes the Productside Blueprint and Playbook, plus your AIPMM Certified Product Manager exam.
September 8—17, 2026 | Tue, Wed, Thu
11:00am – 3:30pm ET
Roger Snyder

Original price was: $3,800.00.Current price is: $2,500.00.

Live Online
Optimal Product Management, delivered live online across 24 hours of instructor-led sessions. You get the same real-time coaching and live Q&A as our in-person course, without blocking off travel days. Enrollment includes the Productside Blueprint and Playbook, plus your AIPMM Certified Product Manager exam.
October 12—21, 2026 | Mon, Tue, Wed
09:00am – 1:30pm ET
Dean Peters

Original price was: $3,800.00.Current price is: $2,500.00.

Self-Study
Optimal Product Management, delivered through 18 self-paced modules with a full year of access. Learn on your own schedule, revisit any module as you apply it, and start today instead of waiting for a class date. Enrollment includes the Productside Blueprint and Playbook, plus your AIPMM Certified Product Manager exam.

$1,500.00

Live Online
AI Product Management is a 16-hour course that gives product managers a structured framework to evaluate AI opportunities, apply generative AI tools to their daily work, and present a confident AI strategy recommendation to their organisation.
December 14 – 17, 2026 | Mon, Tue, Wed, Thu
9:00am – 1:30pm ET
Tom Evans

Original price was: $2,200.00.Current price is: $1,500.00.

Live Online
AI Product Management is a 16-hour course that gives product managers a structured framework to evaluate AI opportunities, apply generative AI tools to their daily work, and present a confident AI strategy recommendation to their organisation.
November 2 – 5, 2026 | Mon, Tue, Wed, Thu
11:00am – 3:30pm ET
Dean Peters

Original price was: $2,200.00.Current price is: $1,500.00.

Live Online
AI Product Management is a 16-hour course that gives product managers a structured framework to evaluate AI opportunities, apply generative AI tools to their daily work, and present a confident AI strategy recommendation to their organisation.
September 21—24, 2026 | Mon, Tue, Wed, Thu
9:00am – 1:30pm ET
Dean Peters

Original price was: $2,200.00.Current price is: $1,500.00.