The Future of AI Product Management Roles: What Every Product Leader Should Know

BlogBy Rina Alexin 10/29/2025

The Future of AI Product Management Roles: What Every Product Leader Should Know AI isn’t coming for your job. It’s coming for your ambiguity. That was one of the biggest takeaways from our conversation with Digvijay Singh, Senior Product Manager at YouTube Ads, who’s spent years operating at the intersection of machine learning, data science, and product strategy. In our latest episode of Productside Stories, Digvijay unpacked the way AI…

The Future of Product Innovation: Insights from Joeri Devisch

BlogBy Rina Alexin 04/09/2025 Leave a comment

Product innovation is now non-negotiable. Companies that want to stay relevant need to solve real problems, adapt faster than the market, and lead with clarity across silos. In this post, we’re exploring the conversation we had in one of our Productside Stories episodes this season with Joeri Devisch, a veteran of product, technology, and transformation…

5 Key Lessons for Mastering Zero-to-One Product Management

BlogBy Rina Alexin 02/12/2025

Zero-to-One Product Management is critical in avoiding startup failure—over 90% of startups fail due to poor product-market fit, not poor execution. Many companies invest heavily in building products without validating demand, leading to wasted resources and lost opportunities. For product managers working on Zero-to-One Product Management products, the challenge is navigating uncertainty, running experiments, and proving…

AI, Pricing, and the Product Manager’s Role: Lessons from Promi’s Co-Founder

BlogBy Rina Alexin 01/29/2025

Why Pricing Is a Game-Changer for Product Managers Pricing is one of the most pivotal decisions product managers can influence. When done right, it unlocks profitability, enhances customer satisfaction, and fosters long-term growth. Done wrong? It’s a missed opportunity. In a recent episode of Productside Stories, Rina Alexin, CEO of Productside, interviewed Peter Moot,…

Product Management Certification: Optimizing ROI

BlogBy Rina Alexin 01/15/2025

Product managers are the backbone of today’s most innovative companies. They define product vision, drive strategy, and oversee execution. Yet, many organizations underinvest in their training. However, investing in product management certification offers measurable benefits for individuals seeking career advancement and companies aiming to boost product and business outcomes. This article delves into insights…

Is Product Management Certification Worth It?

BlogBy Rina Alexin 11/25/2024

For current and aspiring product managers, the question comes up time and again: Is product management certification worth the investment? At Productside, we care deeply about helping product professionals grow in their careers. That’s why we conducted a survey of 200 product managers across industries like finance, healthcare, and tech to better understand the…

Data-Driven Product Management: How To Become an Insight-Driven PM

BlogBy Rina Alexin 09/03/2024

This article discusses how data-driven product management can help you use the right data, to uncover the right insights, and ultimately build the right product. The Buzz Around Data-Driven PM There’s been a lot of talk lately about “Data-Driven Decision Making” (DDDM). Before that, the conversation was about “Data Lakes”, “Data Mining”, and “Big Data.”…

Announcing Productside’s New Online Course – Become a Certified Product Manager!

BlogBy Rina Alexin 08/21/2024

Announcing Productside’s New Online Course. Get Certified as a Product Manager. For over 2 decades, Productside has been helping product managers and leaders obtain their product management certification from AIPMM. Although Product Management will always have a strong foundation in customer understanding, market research, strategic analysis, project management, and execution, the techniques used by the…

Working with Leaders and Stakeholders in Product Management Transformation

BlogBy Rina Alexin 06/19/2024

Working with Leaders and Stakeholders in Product Management Transformation Product Management teams are under constant pressure to innovate and deliver value to customers and their business. The complexities of modern product development and the never-ending flow of feedback from other departments makes it extremely challenging to produce great work that drives outcomes. We work with…

The Productside Product Management Team Assessment: Improving Team Performance

BlogBy Rina Alexin 06/06/2024

For over 25 years, Productside has been a partner to hundreds of product leaders and worked on custom product management training and advisory services to transform teams. No two engagements have been the same because each product management team is unique; shaped by the products they manage and their organizational culture. This is why we…