The Persona Paradox Are personas still relevant for the modern product manager? In the fast-paced, ever-evolving landscape of product management, this question has become a point of debate and controversy. As technology continues to reshape consumer behaviors and preferences, some have begun to question the value of personas as a tool in the product manager’s…
From OKR’s to North Star If you’re like many other Product leaders, you recognize the importance of setting the direction for your team with Objectives and Key Results (OKRs). But are you achieving the desired results? Are you tracking the right leading indicators to monitor your performance and product health? What is the difference between…
For this featured interview from our Consultant Interviews Series, we spoke with Dean Peters. Dean shared with us what attracted him to Product Management, why it’s important to break the addiction to activities and spend more time in the problem space, and some advice for creating and leading a Product team that can scale. How and…
Two Critical Roles According to a recent Productside poll, only 32% of organizations currently have a defined Product Marketing Manager role. This position has gained traction in enterprise organizations over the past few years, and for good reason: Product Marketing is essential for getting the word out about a product and driving sales. The Product Manager…
What do an iron and an iPod have in common? On the surface, not much. But each was “hired” to do a job for the customer. The Jobs-to-Be-Done (JTBD) framework is an approach to developing products based on understanding the customer’s goal (job) and the thought processes behind creating a product to accomplish that goal…
How and why did you break into Product Management? Having started my career as a beer marketer, I needed some way to redeem myself! My time with Anheuser-Busch was a great learning experience which soon led me to become partner in a Mar-Com firm, leading the creative teams. For a half dozen years, I met with Product…
Perception of the Product Manager I’ve worked in the product space for almost 20 years. In every organization I’ve been a part of, one of the biggest challenges I see Product Managers (PMs) face is perception. People assume that as PMs, we work in a “feature factory,” and our sole purpose is churning out features.…
For our next installment of the Women in Product Management Series I interviewed Lisa Yokoyama, Head of Product for Amex Digital Labs at American Express. To read the entire series on Women in Product Management make sure to sign up for our newsletter. How did you get into Product Management? After undergrad, I went into the Peace Corps then worked…
For our next installment of the Women in Product Management Series, I interviewed Sneha Narahalli, Vice President, Head of Product at Sephora. To read the entire series on Women in Product Management make sure to sign up for our newsletter. How did you get into Product Management? I was a developer originally but soon realized that it didn’t excite…
Transitioning into a leadership role after years as a rockstar Product Manager is exciting – but it’s no easy task. In your new position, you’ll be responsible for leading a team of Product Managers and Product Owners, helping them advance their careers while you guide them in strategy creation and tactical execution. You’ll also be…
