Product Marketing Rule #19 from the best-selling book, 42 Rules of Product Marketing, was written by Eric Krock, Founder, AIDSvideos.org When creating content for the web, you are writing for two audiences: the search engines that index the content and the people who read it. If you’ve neglected to study SEO techniques or failed to consistently apply them,…
Product Marketing Rule #37 from the best-selling book, 42 Rules of Product Marketing, was written by Natalie Yan-Chatonsky, Product Strategy Consultant, Brainmates Product marketers can now engage more intimately with more customers than ever. Talking regularly to both customers and non-customers is the basis for successful product marketing planning and execution. Conversations can easily be carried…
Product Marketing Rule #18 from the best-selling book, 42 Rules of Product Marketing, was written by Dan Olsen, Product Management Consultant, Olsen Solutions LLC Using these online metrics will help you measure your product marketing efforts and make them more successful. Products are increasingly delivered and marketed online. Tracking a product’s online metrics has grown in importance and…
Product Marketing Rule #17 from the best-selling book, 42 Rules of Product Marketing, was written by Reena Kapoor, Founder & President, Conifer Consulting Bring the customer’s voice to the product strategy table and you will never have to worry about power in the organization again. One of the challenges product marketers face is that you are sometimes…
Product Marketing Rule #16 from the best-selling book, 42 Rules of Product Marketing, was written by Jennifer Berkley Jackson, Founder, The Insight Advantage The broader view you can take of who your customers are, the more successful you and your products will be. It can be overwhelming if you stop to really think about all of the…
It is our natural tendency to overestimate the importance that our product holds within the lives of our customers. Spend some time to see firsthand where your product fits into the holistic picture of a customer’s life. Understanding the Whole Picture in Product Management A good product manager can access loads of data. You can review market research demographics, sales numbers,…
Product Marketing Rule #15 from the best-selling book, 42 Rules of Product Marketing, was written by Jenny Feng, CMO, Marketeers Club In the absence of a solid process, relying on memory can be costly. A checklist is a safety net. The genesis of checklists can be traced back to 1935. A small crowd watched the Boeing Model 299 speed…
Product Marketing Rule #14 from the best-selling book, 42 Rules of Product Marketing, was written by Jeff Drescher, Founder of JCT Communications, previously Vice President of Marketing, Pancetera and BakBone Software Properly launching a product involves ensuring that each department within your own company knows about the forthcoming product launch and is prepared for it. Once upon…
Product Marketing Rule #13 from the best-selling book, 42 Rules of Product Marketing, was written by Cindy F. Solomon, Founder,The Global Product Management Talk @prodmgmttalk The qualities that make Twitter seem inane and half-baked are what make it so powerful. – Jonathan Zittrain, Harvard Law professor, Internet Expert @zittrain In an Agile world, product marketers must employ the…
Product Marketing Rule #12 from the best-selling book, 42 Rules of Product Marketing, was written by Nick Coster, Co-founder, Brainmates Word of mouth communication can be so effective that people can quite often discard other information that might indicate competing messages. There are a variety of statistics that demonstrate the difference and impacts between positive and negative…
