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Product Launch Plan Marketing Budget Template

Blog Author: Productside Marketing

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The product launch plan marketing budget (Excel template file) helps you to plan out all of the marketing programs and corresponding budget when you run a product launch. Read our previous post about product launches: Top 10 Product Launch Mistakes.

The Product Launch Plan Marketing Budget Template Is Included In Our Free Resources

Instructions

Use this template to create your overall marketing budget for your product launch. Enter your estimated costs in the “Marketing Programs Budget” worksheet. The totals and % of total calculations will be created automatically at the bottom. Once you have finished entering the data go to the “Marketing Mix Chart” to see a pie chart of how all of the elements relate to each other.

About The Author

Productside Marketing

We’re the team behind the headlines, webinars, and memes that make product management sound as fun as it actually is.
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Frequently Asked Questions

A Product Launch Plan Marketing Budget Template is a structured Excel tool that helps teams plan, track, and allocate marketing spend for a product launch. It organizes estimated costs across marketing programs, automatically calculates totals, and provides visibility into how budget decisions support launch goals and priorities.
A marketing budget ensures that product launch activities are intentional, balanced, and aligned with business objectives. Without a defined budget, teams risk overspending on low-impact programs or underfunding critical launch activities. A clear budget helps product and marketing leaders justify spend and measure return on investment.
The template allows users to enter estimated costs for each marketing program in a dedicated worksheet. Totals and percentages are calculated automatically, reducing manual effort and errors. A visual marketing mix chart then displays how the budget is distributed, making it easier to spot imbalances and adjust spending decisions.
This template is useful for product managers, product marketers, marketing managers, and launch owners responsible for planning and executing product launches. It supports cross-functional alignment by providing a shared view of marketing investments, helping teams coordinate activities and communicate budget needs to stakeholders and executives.
Many product launches fail due to poor planning, unclear priorities, or misallocated resources. A marketing budget template helps teams think through launch programs early, estimate realistic costs, and maintain visibility into spending. This disciplined approach reduces last-minute surprises and improves the likelihood of a successful launch.

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