Pricing Strategies for Product Managers

Kenny Kranseler is a Principal Consultant and Trainer with Productside . He has over 25 years’ experience creating and leading product teams and creating new business opportunities at companies like Amazon and Microsoft as well as startups in the Seattle area. Kenny also has many entertaining stories from his time working as a brand manager introducing new products and concepts for Kentucky Fried Chicken.

Kenny is a Certified Product Manager (CPM) and holds a BS from the Wharton School at the University of Pennsylvania. He began his business career as a consultant at Bain & Company before receiving an MBA from Northwestern’s Kellogg Graduate School.

Quotes

“Strategy gives you the power to say ‘no’. Opportunities you don’t pursue are as important as those you do.”

Rina, the CEO of Productside, believes that Product Management is a crucial lever for growth, as it provides the input to everyone else’s work. She worked at McKinsey & Company and MetLife prior to joining the team at Productside. Rina repositioned Productside to build proactive, innovative, and strategic product teams through a combination of advisory and targeted training services. They help product leaders implement a repeatable process to make high quality product decisions that achieve business objectives. Her leadership is characterized by a strong emphasis on continuous learning, team development, and a commitment to exceeding client expectations.

Rina holds a BA with honors from Amherst College and an MBA from Harvard Business School. She is also a member of the Association of International Product Marketing and Management.

Quotes

“Measure twice, cut once”