Driving Business Outcomes Through Product Planning Webinar

Tom Evans is a Senior Principal Consultant and Trainer at Productside and is an internationally recognized authority in product management, product marketing, international business, go-to-market strategies, business partnerships and entrepreneurship. In his extensive experience, he has helped start-ups through Fortune 500 companies create and launch winning products and has led business development efforts in the US and global markets. Tom has been responsible for successfully developing and implementing Product Management & Product Marketing methodologies at multiple companies. Tom’s experience covers numerous vertical industries, technologies, and international markets. His industry experience includes complex software solutions for manufacturing, document management, call centers, financial services, and project management. Tom lived and worked in Brazil and has conducted business internationally, including Europe, Middle East, Africa, Latin America, and Asia-Pacific. Tom was a contributing author to the “42 Rules of Product Management” and to the “42 Rules of Product Marketing”.

Tom has achieved the following certifications from the Association of International Product Marketing and Management (AIPMM): Certified Product Manager (CPM), Certified Product Marketing Manager (CPMM) and Agile Certified Product Manager & Product Owner (ACPMPO).

Tom has a BSEE from The United States Air Force Academy, an MSEE from The University of Dayton, and graduated with honors with an MBA from The University of Texas at Austin.

Rina, the CEO of Productside, believes that Product Management is a crucial lever for growth, as it provides the input to everyone else’s work. She worked at McKinsey & Company and MetLife prior to joining the team at Productside. Rina repositioned Productside to build proactive, innovative, and strategic product teams through a combination of advisory and targeted training services. They help product leaders implement a repeatable process to make high quality product decisions that achieve business objectives. Her leadership is characterized by a strong emphasis on continuous learning, team development, and a commitment to exceeding client expectations.

Rina holds a BA with honors from Amherst College and an MBA from Harvard Business School. She is also a member of the Association of International Product Marketing and Management.

Quotes

“Measure twice, cut once”