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Product Management – Product Team Career Growth and Hiring

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Coping with Product Manager Burnout

The Product Management Skills – Benchmark Report identifies 15 skill sets that individual Product Managers and entire Product Management teams need to be able to excel at their jobs.

Companies that want to help their product managers grow more effectively through the first 10 years of their career should provide support in these critical skill areas with focused training and workshops.

We evaluated how training, and a formal product process helps improve those skill sets and ultimately advances a Product Manager’s career. Turns out, training helps!

The Highlights

12.3% stronger across all skill sets with formal training than without 

The implementation of a formal product process also contributes to the success of PMs and PM teams, improving skill sets by up to 31%.

The Takeaway

In companies where the goal of achieving a formal certification in Product Management was set for their team members, 87% said they felt more confident in their ability to perform their job responsibilities.

Team leaders who have taken this approach reported and increase in team skill sets and understanding of customer needs, leading to more profitable products .

Check out some of the highlights from the report in the infographic below.

If you’d like to read the full results, you can download them here.

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ABOUT THE AUTHOR
Roger Snyder
Principal Consultant & Trainer

Roger Snyder is a Principal Consultant and Trainer at 280 Group. He has over 25 years of experience in high technology, first working in development, project management, and business development before finding his true passion – product management.

Before joining 280 Group, Roger led product management teams for over 15 years, serving as Sr. Director or Vice President of product management at multiple firms. He was a pivotal contributor to the success and growth of Openwave, increasing revenues in the core infrastructure business to over $100M in 3 years. At Danger, Roger led the PM team to expand the successful Sidekick product line from a single product to multiple products across multiple manufacturers, leading to the acquisition of Danger by Microsoft. At both Savi and Immersion, Roger rebuilt the product management team, hiring top talent to drive better communication and collaboration processes that created product roadmaps that were innovative and predictive.

Roger has been involved in many facets of the mobile industry, from infrastructure products that pioneered accessing the Internet from a mobile phone to complete smartphones, to mobile cloud services, to mobile applications across iOS and Android.
As a consultant and trainer, Roger has worked with companies in various industries, including consumer products, technology, SaaS, mobile, health insurance, and professional services. He has used his experience to help companies improve their product strategy development, product lifecycle process, full product considerations, competitive and market research processes, and roadmap development and evolution.

Roger is a member of the Association of International Product Marketing and Management (AIPMM), a Certified Product Manager (CPM), and an Agile Certified Product Manager & Product Owner (ACPMPO). He has a BS in Electrical Engineering and Computer Science from UC Berkeley and an MBA from Santa Clara University with concentrations in Leadership and Marketing.

April 18, 2019