Proven Process
MRDs provide a single reference for the whole product team
The Market Requirements Document (MRD)
Collect and share your market data to collaborate for success
To develop the best products, your product team needs to understand their customers’ needs, the market situation, and the competitive landscape. Our sample Market Requirements document and fillable template provides a framework to capture and share the most important information about your customer and market. Use these templates to create a dynamic resource that your team can use to collaborate more effectively.
- Capture the market opportunity, including size, revenue potential, and key demographics/firmographics
- Explain the competitive landscape, including SWOT analysis
- Identify personas, customer needs, product outcomes, and success metrics
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Outcome-Driven
A deep understanding of your market and customers puts the focus on the most important customer problems to solve.
Built By Experts
Don’t reinvent the wheel: leverage what works from our deep bench of experts in Product Management.
Tools + Templates
Be the Voice of the Customer
Collaborate with a common understanding
Once established, keep your MRD up to date as the market, customer needs, and competitive situation changes. Either place this document in a common location where it can be updated frequently, or add the key elements to your market definition in your PM collaboration tool, like Pendo, Productboard, A-Ha!, etc.
