Introducing the Self-Study Version of Productside’s Digital Product Management Course

Launched in 2020, 280 Group’s Digital Product Management: Live Online course has gained acclaim among product leaders as a comprehensive course covering the critical skills needed to advance their careers and bring successful digital products to market. The course was created specifically for Product Managers and teams who are working on software-based offerings for new or existing products.

“I left the course with a strong foundational knowledge of digital product management. The course did a great job of highlighting best practices, and it planted seeds that I feel will sprout and help me grow in my career as a Product Manager.”
–Conor Cassidy, Vice President, Treasury Product Manager, Bank of America

But sometimes it’s just not possible to attend a scheduled live training. As you juggle multiple meetings and responsibilities, it may seem there’s not much time for professional development, even though it’s extremely important for career advancement. Putting off training can also prevent you and your team from developing the essential cutting-edge skills you need to remain competitive.

That’s why 280 Group has created a Self-Study version of our Digital Product Management course — the first of its kind. Now you can access the best of our live, instructor-led training at your own pace. If you’re a Digital Product Manager seeking essential, practical, and applicable expertise plus recognized accreditation from the Association of International Product Marketing & Management (AIPMM), this is the perfect course for you.

Learn It All — At Your Own Pace

During this transformative Self-Study training, you’ll receive comprehensive, hands-on instruction and learn the iterative customer-led methodology used by successful Product Management teams to develop digital Products that matter – faster and more effectively. The skills you learn will enable you to delight your customers and achieve targeted business results. Plus, you’ll learn all the core skills necessary to become an AIPMM Certified Digital Product Manager™ (CDPM).

Here’s a breakdown of what makes our Self-Study Digital Product Management course unique:

Covers all topics relevant to Digital Product Managers

Just like the live course, our Self-Study version addresses the key topics that will help you successfully navigate and operate in the digital sphere. Special focus is given to what makes the digital arena different and more challenging. You’ll learn how to optimize your work in collaboration with other departments such as Development and UX, and apply core digital techniques, including iterative lean principles (Build, Measure, Learn). You’ll also learn how to use digital metrics to measure usage and customer satisfaction, so you can become outcome-led, rather than output driven.

Provides course materials designed by expert practitioners

All course materials were developed by expert Product Managers who have successfully applied these techniques to improve sales and product adoption. You’ll come away with actionable strategies and techniques you can use immediately to improve the Product Management process in your organization.

Combines self-paced study with hands-on experience

During the course, concepts will be introduced and explored through realistic exercises that simulate real-world scenarios, helping you to build expertise and confidence. The difference is you can study when you have time — at your own pace — rather than having to clear your schedule to attend a live event.

Prepares you for AIPMM certification

In today’s competitive job market, you need independent proof that you have the Digital Product Management skills it takes to deliver innovative products. Just like our live course, the Self-Study course prepares you to take the AIPMM CDPM exam and pass it with flying colors.

Reduces the cost of training

At just $1,495, our Self-Study course is offered at a lower price point than the live online course, reducing the strain on your budget.

Created with input from our certified consultants and trainers who have over 200 years of combined experience, this comprehensive Self-Study course will help you apply the right theory and tactics to real-world circumstances, so you can succeed in the Digital Product arena.

Take the Course

Don’t miss this opportunity to build the skill sets and knowledge you need to succeed in the Digital Product Management space.

ABOUT THE AUTHOR

Roger Snyder

Principal Consultant & Trainer

More about Roger

Roger Snyder is a Principal Consultant and Trainer at 280 Group. He has over 25 years of experience in high technology, first working in development, project management, and business development before finding his true passion – product management.

Before joining 280 Group, Roger led product management teams for over 15 years, serving as Sr. Director or Vice President of product management at multiple firms. He was a pivotal contributor to the success and growth of Openwave, increasing revenues in the core infrastructure business to over $100M in 3 years. At Danger, Roger led the PM team to expand the successful Sidekick product line from a single product to multiple products across multiple manufacturers, leading to the acquisition of Danger by Microsoft. At both Savi and Immersion, Roger rebuilt the product management team, hiring top talent to drive better communication and collaboration processes that created product roadmaps that were innovative and predictive.

Roger has been involved in many facets of the mobile industry, from infrastructure products that pioneered accessing the Internet from a mobile phone to complete smartphones, to mobile cloud services, to mobile applications across iOS and Android.
As a consultant and trainer, Roger has worked with companies in various industries, including consumer products, technology, SaaS, mobile, health insurance, and professional services. He has used his experience to help companies improve their product strategy development, product lifecycle process, full product considerations, competitive and market research processes, and roadmap development and evolution.

Roger is a member of the Association of International Product Marketing and Management (AIPMM), a Certified Product Manager (CPM), and an Agile Certified Product Manager & Product Owner (ACPMPO). He has a BS in Electrical Engineering and Computer Science from UC Berkeley and an MBA from Santa Clara University with concentrations in Leadership and Marketing.